Directorate General of Foreign Trade (DGFT) issued Trade Notice 19/2025-26 dated 31.12.2025 to announce Launch of Market Access Support (MAS) under EXPORT PROMOTION MISSION -NIRYAT DISHA
The Market Access Support (MAS) intervention under the EXPORT PROMOTION MISSION (EPM) – NIRYAT DISHA is hereby launched with immediate effect, with a view to strengthening India’s export market access through structured support for activities such as Buyer-Seller Meets (BSMs), Reverse buyer-seller Meet (RBSMS) , trade fairs ,exhibitions , and related market access initiatives. The detailed Guidelines for implementation of MAS ARE enclosed as Annexure.
Call for proposals
The Market Access Support (MAS) component is being operationalised on a pilot basis to facilitate early implementation and active stakeholder participation. Implementation shall be undertaken through the Trade Connect ePlatform (https://www.trade.gov.in/). Eligible Organising Agencies may subject proposals for activities in accordance with the enclosed guidelines. Oganising Agencies shall be required to submit applications for participation in approved events, in the manner and format as prescribed from time to time.
Registration Process on the Trade Connect ePlatform
To ensure transparency and an audit trail, Export Promotion Councils (EPCs) and other eligible Organising Agencies shall be required to undertake the following steps:
- All organising agencies shall identify and authorise an administrator for all EPM related activities who shall register on https://www.trade.gov.in/pages/register. The administrator registration can be made by selecting function as “Export Promotion Mission (EPM)” and roles as “Administrator”.
- If the identified EPM administrator is already registered on Trade Connect, they need not re-register. Email intimation may be sent to tradeconnect-dgft@gov.in with copy to epm-dgft@gov.in indicating name and email address of already onboarded user for due mapping.
- Once approved/ mapped, the EPM administrator from the agencies can approve/ map additional users from their organisation for the EMP function on Trade Connect.
- Any event for which MAS support is being applied for must be mandatorily published on ‘Trade Events Worldwide’ service of Trade Connect ePlatform. Applying organisations may check the event details and add or update the events as required.
- Applications for MAS support may thereafter be filed by completing the online application form on Trade Connect.
The list of MAS-supported events shall be separately highlighted on ‘Trade Events Worldwide’ section of www.trade.gov.in based on approved MAS applications made by eligible agencies.
The process for soliciting participation for approved events from member exporters of organising agencies through an online workflow shall be implemented subsequently. Industry Associations (other than EPCs and Commodity Boards) intending to seek Market Access Support for participation in events abroad must mandatorily submit the list of their members mapped with IEC along with start/ end date of membership via email to epm-dgft@gov.in with copy to tradeconnect-dgft@gov.in for this purpose. Until such time, EPCs and Organising Agencies may continue to follow the existing processes for selection of exporters for participation in conformity to the annexed guidelines.
Stakeholder consultation on draft guidelines
Further, while the Market Access Support is being operationalised, the enclosed Guidelines are being placed for stakeholder consultation, on a pilot basis in accordance with Paragraph 1.07A of the Foreign Trade Policy (FTP) 2023. Accordingly, all concerned stakeholders are invited to submit their comments and suggestions on the draft Guidelines within 30 days from the date of issuance of this Trade Notice, through email at epm-dgft@gov.in
The consultation process shall run concurrently with the pilot implementation of the Market Access Support interventions. Feedback received from stakeholders, along with outcomes and learnings from the pilot phase, shall be examined in a structured manner, and the Guidelines shall thereafter be suitably refined and formalised.
This is issued with the approval of the Competent Authority.
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