GST DAILY – 311 : Supply of vouchers to be treated as supply of goods; taxable at 18% under GST: AAR
THE AUTHORITY FOR ADVANCE RULING UNDER GST, UTTAR PRADESH In the case of Payline Technology Pvt. Ltd., decided on 20-2-2024
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THE AUTHORITY FOR ADVANCE RULING UNDER GST, UTTAR PRADESH In the case of Payline Technology Pvt. Ltd., decided on 20-2-2024
Recent announcements and clarifications from the Central Board of Indirect Taxes and Customs (CBIC) and High Court rulings have addressed the applicability of the Goods and Services Tax (GST) on gift vouchers and cards, bringing the much-needed clarity to the retail and corporate sectors.
Following the stipulation in a recent GST council meeting and issue a circular, Budget 2025 has deleted obsolete provisions relating to goods and services tax (GST) on gift vouchers. However, it should be noted that allied activities like marketing of these vouchers will still be subject to gift tax.
The circular outlines two primary models for voucher distribution, each carrying distinct GST implications. In the Principal-to-Principal (P2P) model, a distributor might purchase festival gift vouchers and earn margin. The margin so earned by the distributor is not subject to GST since the trading of vouchers itself is neither a supply of goods nor supply of services . In contrast, under the commission-based model , an agent helping distribute restaurant vouchers and earning a 5% commission on sales would need to pay GST on their commission income, as it represents a service provided to the voucher issuer.
CBIC issued Circular no. 243/37/2024-GST dated 31.12.2024 providing Clarification on various issues pertaining to GST treatment of vouchers
The Authority for Advance Ruling, Uttar Pradesh, in case of M/s Payline Technology Private Limited, ruled that Supply of Vouchers by the Applicant is taxable as supply of goods and the time of supply shall be decided as per Section 12 (2) of the CGST Act and the UPGST Act and will be taxed at 18% as per residual entry no. 453 of Notification No. 01/2017-Central Tax (Rate) dated June 28, 2017.
Background: The Hon’ble Karnataka High Court in M/s Premier Sales Promotion Pvt Limited v. Union of India [Writ Petition No. 5569…
Myntra is not eligible for input tax credit (ITC) on the gift vouchers sourced from third party and made available…
The Hon’ble Karnataka High Court in M/s Premier Sales Promotion Pvt Limited v. Union of India [Writ Petition No. 5569…