The Income Tax Department is celebrating Azadi ka Amrit Mahotsav to mark 75 years of India’s Independence by releasing an e-book titled ‘Pratidhwani’. It is a creative exercise in studying the evolution of the Department’s communication with the taxpayers.
The Income Tax Department is one of the oldest organizations in the country, entrusted with tax administration. The Department has, in the recent past, transformed into a modern, efficient and effective organization. From empowering taxpayers through initiatives like ‘Honoring the Honest’ to providing transparent, efficient and accountable services through the Faceless Schemes, the Income Tax Department has implemented several major reform measures in its processes and systems in the recent past. This has marked a paradigm shift. These reforms have played a crucial role in improving ease of tax compliance and ease of doing business.
Pratidhwani is an e-book documenting the journey of the Income Tax Department and the country through the eyes of its advertisements. It is an innovative approach of highlighting the evolution of the Department’s communication towards the
taxpayers. The Income Tax Department plays a pivotal role in revenue mobilization for the country. The Department has eased various tax processes with the help of technology benefitting a large section of the taxpayers.
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